Porada moves into the Design Centre Chelsea Harbour

Porada unveils its new 400 m² showroom at the Design Centre Chelsea Harbour, marking a key stage in its development in the British market. Eleven years after its first London space, the brand has created a larger and more functional venue, designed to reflect the spirit of the “Maison Porada” and offer its visitors an immersive experience. The fluid layout naturally accompanies circulation, suggesting realistic domestic settings in which each piece of furniture finds its place and each collection is shown to advantage. Metal partitions, sheer curtains and textured walls in warm tones create an elegant and contemporary atmosphere, faithful to the brand’s aesthetic and to the standards of its international flagship stores. The showroom hosts a selection of Porada collections, including the recent Twenty-Five, presented at the Salone del Mobile in Milan, fluidly integrated to offer customers an up-to-date experience. The whole showcases the furniture in a route that combines inspiration, functionality and sophistication, aimed at a cosmopolitan clientele. With this new venue, Porada affirms its international growth strategy, relying on immersive showrooms and a layout designed as a genuine storytelling tool for its collections.