Archipel 41 rides for BMW in Annecy

The new BMW/Mini dealership in Annecy is not just the largest in France—it is also the result of a thoughtful approach to spatial fluidity. Designed by the Archipel 41 agency and architect Carlos Vasconcelos—who previously worked on the brand’s dealerships in Domancy and Thonon—the project is based on a precise organization of volumes, the staging of vehicles, and particular attention to materials and visual contrasts. The space is conceived as a showcase where light flows freely. Transparency serves as a guiding principle: large glazed façades allow natural light to penetrate, while the interior is structured around 1,200 m² of Tiaso partitions with clean surfaces, playing with the interplay between opacity and translucency. This visual layering organizes the space without over-partitioning, offering perfect clarity across the different activity zones. The showroom is designed like a gallery, where each model is displayed in a carefully balanced mix of minimalism and sophistication. Sales areas, offices, and meeting zones follow a fluid continuity: transparency enhances the architectural finesse of the project, with glass partitions and metal structures seamlessly integrated.

The offices within the motorcycle showroom received dedicated acoustic treatment, combining auditory comfort with visual lightness. Customer reception areas in the car showroom are designed as intimate bubbles, where the choice of textures and finishes adds a soft, elegant dimension. The selected color palette creates a striking contrast of deep blacks, whites, and metallic grays. Evoking classic car paint finishes, these hues extend the brand’s graphic identity while elegantly organizing the space. Upstairs, administrative offices and meeting rooms maintain the same aesthetic rigor, promoting a bright and functional work environment in line with the project’s premium spirit.